Bitfocus Wins IABM Impact Award as Pro AV Changemaker
Published on September 19, 2025
Press ReleaseAwardsIABM
Bitfocus’ Buttons platform celebrated as a catalyst for AV and broadcast convergence
Bitfocus, Stand 8.A91, IBC2025, Amsterdam, 12-15 September: Bitfocus has been named winner of the IABM Impact Award – Pro AV Changemaker, recognising its role in driving collaboration between the broadcast and AV industries.
Bitfocus has long championed openness and interoperability, beginning with its widely adopted open-source Companion project and building on that foundation with Buttons, a professional control platform now trusted globally across broadcast, corporate, education, live performance, and houses of worship. By unifying more than 700 third-party integrations into one intuitive control layer, Bitfocus has enabled teams in both AV and broadcast to work in similar ways, breaking down traditional barriers between the two sectors.
The IABM Impact Award judges praised Bitfocus for its practical and collaborative approach to convergence, noting that the Companion and Buttons platforms have democratised control systems and enabled real-world convergence across AV and broadcast. They described Buttons as a widely adopted innovation that truly “ticks all the boxes.”
“This award is recognition not only of our team but of the wider community and partners who have helped shape our vision,” said Ole-Andreas Løvland, CEO of Bitfocus. “Our mission has always been to deliver open, accessible tools that enable professionals to focus on creativity and communication, regardless of whether they come from a broadcast or AV background.”
The IABM Impact Award highlights the growing influence of Bitfocus and its Buttons platform in driving convergence across broadcast and AV. With a newly introduced free tier, Buttons is more accessible than ever, extending its reach across the industry.
For more information, visit bitfocus.io.
About Bitfocus
Bitfocus (bitfocus.io) is a small and open-source friendly Norwegian company that aims to control and monitoring across AV and broadcast environments. With a background rooted in real-world production challenges, the team focuses on building intuitive, practical tools that help professionals manage complex systems with ease.
Bitfocus first developed Companion, an open source tool powerful control more accessible to a wide community of users. Building on that foundation, it has now introduced Buttons, a fully supported, paid platform designed for larger and more demanding environments. Buttons combines enterprise-ready features like secure access, dynamic routing and SNMP monitoring with the intuitive user experience Bitfocus is known for, offering a scalable, flexible solution trusted by professionals worldwide.
